3 Tips For Adwords PPC Management

Adwords PPC Management Tip No. 1 ——————————–

Setting up an account

If you live outside of the US, different minimum bid prices hold
true given the different currencies involved.

Let’s take the UK for example – in the UK the minimum bid price
is £0.04 whereas the minimum bid price in the US is $0.05.

This means the cost of bids in the UK when currency is converted
is significantly higher (July 2005), therefore it may be wise
for you to setup an Adwords account which uses USD.

I say may because you will incur charges for currency
conversions with your bank so you must look at your own
particular financial situation to be sure. The new

So, if you have yet to create an Adwords account – or indeed
even if you have an account (you would have to shut it down
before reopening another) – sign up at http://www.google.com
(not your local Google portal – eg: .co.uk) and specify dollars
as your account currency. It Ccould make a significant
difference to your PPC management costs.

Adwords PPC Management Tip No.2 ——————————-

How to increase your business profitability by hundreds of
percent

Ok,

So you get a mere 4 lines of text to play with in Adwords so
every single line counts. Even more than that every single
letter counts (even the Capitalisation of letters will make a
difference to your click through rates believe it or not).

But what’s in a name?

Your name in your ad is of course your URL. When crafting an ad,
most people spend a lot of time concentrating on the headline
(well worth doing as it is the most important part arguably) and
on the ad text (also a good thing but not as important as you’d
think).

After the headline, the next thing that prospects eyes are drawn
to is…

Yes you’ve guessed it – your name – your URL

But what can I do with my URL I hear you say?

Just because you have 1 domain name doesn’t mean you need to use
it. There is nothing in Google’s T&C’s that prohibits you from
using a different display URL to that of your destination URL
(although you will have to own the display URL and it must
resolve to a pertinent page – i.e. If you’re advertising pet
food, it must be about pet food and not resolve to another
address dealing with a different subject entirely.

Hundreds of percent more profitable…

We have conducted tests outlined above with some of our clients.
Results have ranged from 46% through to 76% more profitable
domain names. These results are applicable to your bottom line
profitability – remember 76% more traffic will result in a like
for like increase in bottom line profits.

Your results are equally applicable on and offline, whatever
grabs attention online will do likewise in offline print media.

We have also seen a 113% improvement on one of our tests (with a
small sample) but we stopped the test early because our results
were not statistically significant and waiting for a larger
sample was a moot point. Pop Quiz One of my clients Jonathan
Stanley has graciously allowed me to show you the results of our
tests with him. Consider the following adverts and their display
URL’s: www.TalkingLeadership.com www.ThisIsLeadership.com
www.LeadSuccessfully.com www.MyLeadershipCenter.com
www.LeadingEffectively.com

Which of the above display URL’s was the winner and which do you
think was the loser and which one do you think was the winner?

Well, the results are as follows from worst to last:
MyLeadershipCenter.com9 clicks LeadingEffectively.com17 clicks
LeadSuccessfully.com18 clicks ThisIsLeadership.com21 clicks
TalkingLeadership.com37 clicks

Who would have thought it? I certainly wouldn’t but then that’s
the point you will never know until you test.

My thanks to Jonathan Stanley once again at
http://www.TalkingLeadership.com for allowing me the use of this
example.

And what else can you do with your text? And even if you want to
use your existing domain there’s plenty you can still do -
remember CAPITALISATION? And then there are sub-domains or even
appended directory names.

All it takes is a little creativity and you’ll find your click
through rates reaching new heights with your Adwords PPC
management.

Adwords PPC Management Tip No.3 ——————————-

Keyword Resources

It’s easy to think you have a great list of 50 or 100 keywords
and stop there but you’d be missing out on the thousands of
other keywords your competitors may have researched.

Brainstorming Resources Here are a few keyword brainstorming
resources you should try to increase your keyword list:

http://www.kwmap.net

http://www.trackingandtesting.com/dystatic/AdwordsVolume1Wordtrac

ker.php http://www.lexfn.com http://www.goodkeywords.com

http://inventory.overture.com/d/searchinventory/suggestion/

http://www.trackingandtesting.com/dystatic/AdwordsTip1NicheDB.php

http://www.nichebot.com

A little note on thousands of keywords: In theory you have
5,000,000 keywords available to you in your Adwords account. In
practice this if used would ‘annoy’ Google as their servers
would grind to a halt. Having thousands of keywords is not a
good idea from a testing/tracking or PPC management perspective
unless: “You have a large number of people to conduct said
tracking/testing “You have the requisite tools to analyse
results “You are extraordinarily disciplined (along with all the
people you have under your command) in implementing correct
tracking URL’s

Google will cap the numbers of keywords in your account around
the 50,000 level – they may allow more if your account history
is good.

So don’t get too hung up on constructing thousands upon
thousands of keywords – find the ones that work as quickly as
you can and focus on conversion, your time will be well served.

Bonus Tip Are you looking for somebody to help you with your
Adwords PPC management? Well, perhaps before you decide upon who
should help you, type in the following phrase into Google:

“bad ppc management”

Hmmm, makes you think doesn’t it…