Do You Know What Your Adwords Consumers Searched For?
One valuable piece of information you can capture in your landing page is the keyword the user searched for. Using the strategy of having one keyword per ad group should already tell you what the consumer was looking for. But, if you use phrase or exact match, you may not have the complete search term. This information is valuable, since it will tell you what term consumers use to find… Continue reading
Categories: Adword Mastery Tags: adwords, Consumers, Discover, Displays, Exact Match, Insertion, Key Value, keyword, keywords, Know, Marketing Tool, Mypage, niche, Phrase, Public String, Querystring, Search Term, Searched, Server Side Scripting, Token, Url, Value Pairs
