How Affiliate Marketing Best Days Ahead! Hvordan Affiliate marketing Best kommende dage!

Years before the NASDAQ tanked and banner advertising died, e-commerce pioneers like Amazon.com and CDNow began partnering with topic-centric websites to drive revenues, paying a commission for each sale referred. År før Tanked NASDAQ og bannerannoncering døde, e-handel pionerer som Amazon.com og CDNow begyndte partnering med emne-centreret hjemmesider til at køre indtægter, betaler en provision for hvert salg nævnt. The practice spread quickly and became known as “affiliate marketing.” By early 1999, Forrester Research proclaimed “affiliate programs” as the Web's most effective traffic-driving technique – almost twice as effective as banner advertising. Den praksis spredes hurtigt og blev kendt som "affiliate marketing." I begyndelsen af 1999 proklamerede Forrester Research "affiliate programmer" som internettets mest effektive trafik-kørsel teknik - næsten dobbelt så effektivt som bannerreklamer.

Consider that by September 1999, more than three years after Amazon launched, there were over 1,000 merchants offering affiliate programs. Mener, at senest i september 1999, mere end tre år efter Amazon lanceret, var der mere end 1.000 forhandlere tilbyder affiliate programmer. And by 2000, Amazon's Associates Program had grown to over 500,000 affiliates. Og i 2000, havde Amazons Associates Program vokset til mere end 500.000 datterselskaber. What Amazon founder and CEO Jeff Bezos started as a polite conversation had grown into an entirely new industry, bringing with it affiliate networks, directories, newsletters and a variety of consultants. Hvad Amazon grundlægger og CEO Jeff Bezos startede som en høflig samtale var vokset ind i en helt ny industri, bringer med sig affiliate netværk, kataloger, nyhedsbreve og en række konsulenter. Other innovations followed and affiliate marketing is now an integral part of the Web's composition. Andre nyskabelser fulgt og affiliate marketing er nu en integreret del af web-sammensætning. It's also now widely heralded as the Web's most cost-effective marketing vehicle. Det er også nu vidt og bredt som internettets mest omkostningseffektive markedsføring køretøj.

Still, as affiliate marketing evolved, issues with the model have been exposed. Still, har som affiliate marketing har udviklet sig, problemer med den model, blevet udsat. The affiliate community needs to remember that affiliate marketing is not about generating cheap advertising, but developing profitable strategic relationships. Det affilierede samfund er nødt til at huske på, at affiliate marketing er ikke om at skabe billige reklame, men at udvikle rentable strategiske relationer.

But now there is a way for merchants to now offer a win-win where both merchants and affiliates have a vested interest. Men nu er der er en måde for de handlende at nu tilbyde en win-win, hvor både de handlende og affilierede virksomheder har en interesse. Improving technologies now make it possible for the formerly CPS, CPA, CPL performance programs and the CPM, CPC, and flat advertising models to unify creating a new hybrid that I call the CPP (Cost-Plus-Performance) model. Bedre teknologi gør det nu muligt for tidligere CPS, CPA, CPL resultater programmer og CPM, CPC, og flade reklame modeller til at samle skabe en ny hybrid, som jeg kalder CPP (Cost-Plus-Performance) model.

The CPP combines a paid campaign with a performance campaign and offers the best of both worlds. CPP kombinerer en betalt kampagne med en ydeevne kampagne, og tilbyder det bedste fra begge verdener. I see this as the future of affiliate marketing, a wide-open world of performance and payment where the CPP takes inventory lost to Google's AdSense and advertisers back. Jeg ser dette som fremtiden for affiliate marketing, en bred åben verden af ydeevne og udbetaling, når CPP tager opgørelsen tabte til Googles AdSense og annoncører tilbage. The result is a whole New World of opportunities for merchants, affiliate managers and affiliates. Resultatet er en helt ny verden af muligheder for de handlende, affiliate managers og partnere.

The hybrid CPP is converting former CPM, CPC advocates into affiliate marketing believers. Den hybride CPP er at omdanne tidligere CPM, CPC går i affiliate marketing troende. For many top websites, affiliate marketing now represents a chance to loosen the grip of pay-per-click search engines and costly advertising. For mange top hjemmesider, nu affiliate marketing er en chance for at løsne grebet af pay-per-klik søgemaskiner og dyre reklamer. The most difficult obstacle in affiliate marketing is finding good affiliates with traffic. Den sværeste forhindring i affiliate marketing er at finde gode samarbejdspartnere med trafik. If a site sells traffic then they must have it, and if you negotiate a Cost-Plus-Performance payout valuable opportunities begin to open up. Hvis et websted sælger trafik, så skal de have det, og hvis du forhandle en cost-plus-Performance payout værdifulde muligheder begynder at åbne op.

Merchants are also realizing that affiliates need better tools as well. Handlende er også klar over, at søsterselskaber har brug for bedre værktøjer, så godt. Technologies such as data-feeds, site and shopping cart abandonment (exit traffic) promise to allow merchants, who are also affiliates, to increase EPC and EPM numbers without compromising the visitors experience, thereby improving monetization. Teknologier såsom data-feeds, hjemmeside og indkøbskurv nedlæggelse (exit trafik) Løftet om, at de handlende, som også er søsterselskaber, at øge EPC og EPM-numre uden at kompromittere den besøgende oplever dermed forbedre indtjeningen. By simply offering additional products and/or service offers at or after the point of sale, merchants can add revenue without diluting the sales process. Ved blot at tilbyde supplerende produkter og / eller service tilbud på eller efter salgsstedet, kan de handlende tilføje indtægter uden at udvande salgsprocessen.

It's becoming clear to merchants, affiliate managers and affiliates that the line between performance and traditional advertising has been breached. Det er blevet klart for de handlende, affiliate managers og tilknyttede selskaber, at linjen mellem præstation og traditionel reklame er blevet overtrådt.

It started with Google's entry into the market. Det startede med Google's indtræden på markedet. Google's AdSense captured valuable affiliate program inventory, which caused the flexible affiliate marketers to evolve again. Googles AdSense erobrede værdifulde affiliate program opgørelse, der forårsagede den fleksible affilierede marketingfolk til at udvikle sig igen. The industry's response was to tangle with the paid advertising side of the market. Industriens svar var at komme i karambolage med de betalte reklamer side af markedet. Google's method is to pay out for ad space – the same ad space that was used by affiliate marketers. Googles metode er at betale for annonceplads - den samme annonceplads, der blev brugt af affiliate marketingfolk. That limits available inventory and changes the Web publisher's expectations. Som begrænser tilgængelige beholdning og ændrer Web Publisher's forventninger.

Some affiliate marketers using AdSense end up to cannibalizing their own market. Nogle affiliate marketingfolk bruger AdSense ende op til cannibalizing deres eget marked. Why? Hvorfor? To get guaranteed income from traffic. For at få garanteret indkomst fra trafikken. If you pay for traffic, you're guaranteed to get it. Hvis du betaler for trafikken, er du garanteret at få det. The merchants get guaranteed traffic and the affiliates get guaranteed revenue from traffic. Købmændene får garanteret trafik og søsterselskaber får garanteret indtægt fra trafikken. However, this presents a problem. Men dette udgør et problem. Traditional advertising places the risk on the merchants, while performance places the risk on the affiliate. Traditionel reklame steder risikoen på de handlende, mens resultater steder risikoen på de affiliate. In either case only one has a vested interest in the campaign. I begge tilfælde kun én har en interesse i kampagnen.

It's clear from a handful of recent studies and reports that marketers are frustrated with the current process. Det er klart fra en håndfuld af de seneste undersøgelser og rapporter, der markedsførere er frustrerede over den nuværende proces.

In a survey of 135 senior-level marketers a recent study found that while 60 percent of respondents said that defining, measuring and taking action on ROI is important, only 20 percent are satisfied with their ability to do so. I en undersøgelse af 135 senior-niveau markedsførere en nylig undersøgelse viste, at mens 60 procent af de adspurgte sagde, at definere, måle og træffe foranstaltninger på ROI er vigtigt, er det kun 20 procent er tilfredse med deres evne til at gøre det. In addition, 73 percent reported a lack of confidence in their ability to understand the sales impact of a campaign. Desuden rapporterede 73 procent af manglende tillid til deres evne til at forstå salget virkningen af en kampagne.

The study, conducted by Marketing Management Analytics (MMA), the Association of National Advertisers (ANA), and Forrester Research in April 2005, was presented in July at ANA's 2005 Marketing Accountability Forum. Undersøgelsen, der foretages af Marketing Management Analytics (MMA), Sammenslutningen af Nationale Annoncører (ANA), og Forrester Research i april 2005, blev fremlagt i juli på ANA's 2005 Marketing Ansvarlighed Forum.

Also this summer, a MediaLife's media buyer survey quantified what most already suspected: media buyers think that about only half of media reps know what the heck they're doing (via MediaBuyerPlanner.com). Også denne sommer, en MediaLife's medier køber undersøgelse kvantificeret, hvad de fleste allerede havde en mistanke: medier købere tror, at kun omkring halvdelen af medier reps vide, hvad pokker de laver (via MediaBuyerPlanner.com). A significant minority of the buyers – about one in six – have such a low opinion of representatives that they said only 10 or 20 percent are useful. Et betydeligt mindretal af køberne - omkring en ud af seks - har så lav en udtalelse fra repræsentanter, at de sagde kun 10 eller 20 procent er nyttige.

Complaints centered, unsurprisingly, on time wasting, both in the form of over-contacting and proving ill prepared when conversations do take place. Klager centreret, ikke overraskende, for at spilde tid på, både i form af over-kontakter og bevise dårligt forberedt, når samtaler ikke finder sted. Another big complaint proved to be overly hard selling, with some reps seeming to believe that repetition or browbeating may succeed in getting a property on the buy where the numbers won't. En anden stor klage viste sig at være alt for svært at sælge, med nogle reps synes at tro, at gentagelse eller browbeating kan lykkes at få en ejendom på den køber, hvor tallene ikke.

Half of the buyers said they agree with the statement that the rep problem was “no big deal. Halvdelen af køberne sagde, at de er enige i udsagnet, at rep problemet var "no big deal. Sure, they're annoying sometimes, but I'm sure they find me equally so. Sikker på, de er irriterende nogle gange, men jeg er sikker på, de finder mig lige så. It's how the industry is set up.” About 45 percent agreed instead that they are “a necessary evil. Det er, hvordan industrien er sat op. "Omkring 45 procent enige i stedet, at de er" et nødvendigt onde. Most are okay, but there are a few really obnoxious ones I hate doing business with.” De fleste er okay, men der er et par virkelig klamt dem, jeg hader at gøre forretninger med. "

Even with all the issues, the good news is that the affiliate community is still evolving. Selv med alle de spørgsmål, er den gode nyhed, at affilierede samfund stadig er under udvikling. Organic search is becoming more competitive. Organisk søgning bliver mere konkurrencedygtig. CPM rates are going up. CPM satser går op. Paid search is becoming cost prohibitive and the need for cost effective online inventory is becoming stronger, causing the affiliate space to grow at ever increasing rates. Betalt søgning bliver omkostningerne uoverkommelige og behovet for en omkostningseffektiv online opgørelse bliver stærkere, forårsager affilierede plads til at vokse ved stigende priser. As merchants, affiliate managers and affiliates become even more interwoven, the friction decreases and new forms of integration and aggregation are made possible. Som handlende, affiliate managers og søsterselskaber blive endnu mere forbundne, friktions falder og nye former for integration og sammenlægning er mulig.

I see it this way – the race is on! Jeg ser det på denne måde - den race er på! In the last year the number of merchants offering affiliate programs has more than quadrupled. I det sidste år er antallet af handlende, der tilbyder affiliate programmer, der er mere end firedoblet. Literally, millions of websites now participate as affiliates – from personal homepages at Geocities and Homestead to Fortune 500 companies. Bogstaveligt talt millioner af hjemmesider nu deltage som datterselskaber - fra personlige hjemmesider på Geocities og Homestead på Fortune 500-virksomheder. And now, more often then not, merchants with affiliate programs are also affiliates. Og nu, som oftest da ikke, handlende med affiliate programmer er også datterselskaber.

Whether termed affiliate marketing, collaborative commerce, revenue sharing or syndicated selling, the affiliate space leads the way in the ever changing landscape of online marketing and has become the Web's fastest, simplest and most cost effective marketing vehicle. Hvorvidt såkaldte affiliate marketing, kollaborativ handel, indtægtsdeling eller syndikerede sælge affiliate rum fører an i den stadigt skiftende landskab af online markedsføring og er blevet internettets hurtigste, enkleste og mest omkostningseffektive markedsføring køretøj.

As both merchants and affiliates continue to recognize the power of change, affiliate marketing's best days are yet to come. Da både de handlende og affilierede fortsat at anerkende den strøm af forandringer, affiliate marketing bedste dage er endnu ikke kommet. In a few short years, affiliate-marketing looks to become the tail that wags the dog – controlling the majority of the adverting and marketing dollars. I nogle få år,-affiliate marketing ser ud til at blive den hale, at wags hunden - der kontrollerer størstedelen af adverting og markedsføring dollars. Despite the less then impressive advancements in the advertising world and hype, affiliate marketing stays true to its origins as a better way of connecting buyers and sellers and rewarding those that facilitate those relationships. På trods af den mindre end imponerende fremskridt i reklame-verden og hype, affiliate marketing forbliver tro mod sin oprindelse som en bedre måde at forbinde købere og sælgere og belønne dem, der fremmer disse relationer.